Published on Sunday, November 7, 2010
One must consider "public authorities or any other societal phenomenon (i.e. non profit organizations) as a business; and by doing so that doesn’t necessarily mean that the principles, logics and economical options prevail (this is what is often thought of, wished for or feared and therefore written about and declared by those having decisional responsibilities within a company or influence its culture as well as other people’s decisions) but rather the affirmation of the major or minor degree of rationality through which the process of economical good is made. What is discussed is goal of satisfying those needs that can contribute in either positive or negative terms, towards the institutional objectives, such as the right to guarantee a human being’s dignity, different social group’s pacific cohabitation, the execution of various forms of liberty (political, free expression of ideas, mobility, weaker group’s safeguarding)”
. No journalist, commentator or cultural operator, when expressing his point of view about the reasonability of recent decrees passed by Italian law (n. 64 on show business and n. 78 on institutional contribution), does it on the bases of what has been clearly expressed by Bocconi University Professor Elio Borgonovi in 2000.
I am persuaded that, in order to reason upon the economic features of a cultural institution, one need not consider them instrumental to the achievement of the institutional objectives. In fact, the scope lies within the contribution provided to the human development within a community or a territory. As Borgonovi puts it, the very act of doubting is a mutual game, which is as convenient to the legislator as much as to the recipient of such governmental measures.
Lucio Argano’s recent book, Nuove Organizzazioni Culturali- New Cultural Organizations
(Franco Angeli’s editions) is entirely focused on the theme of change management: society has dramatically changed, and this evolution is happening in an unforeseeable way.
Cultural organizations, must follow – if not anticipate – this change.
One has to deal with it, this necessary path that passes by the "organization and functional orderliness on the basis of efficiency, good management, and economical and entrepreneurial principles".
(D.L. n. 64 of April the 30th 2010, art. 1 comma 1 lett. a).
Vice-President of the Cultural Economy Association
*article featured on Exibart.onpaper n. 67.