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LUMIČRE
by gianni romano

The Social Network by David Fincher. Here's a film strangely perceived. I'm sure that someone will write about its reception in the future. On paper it should have been a blockbuster, considering that the social network is Facebook, for many a daily addiction ...
<b>LUMIČRE</b>Published on Monday, January the 10th, 2011
In Italy The Social Network only gets to the boxoffice’s fourth place. Nothing better happens in the United States, where after the first week it was about to get out of the programme to then recover gradually. On the other hand, not even Facebook itself is a fan of the film (Luca Conti writes on Wired: "' Social network ', the film that Facebook doesn't like "). The most obvious thing to say is that this is not a film on Facebook, or the Cultural Revolution, which builds from network dissemination. If authors had made a film about Apple, the result would not have been much different. This is a film by David Fincher and this very fact seems to overshadow (you knowFight Club movie director is in my top list), dramatized by Aaron Sorkin (a character who, if only he hadn’t lost time with various vices, he would already have won a few Oscar). Sorkin was invited from the production to write a screenplay based on the book entitled The Accidental Billionaries, written by Ben Mezrich, with the help of Eduardo Saverin (the friend with whom Mark Zuckerberg lays Facebook foundations). Fincher condensate in two hours the three hours long original screenplay written by Sorkin; this explains the unrelenting pace, interrupted but jagged; yet this is the Network pace.
David Fincher - The Social Network - 2010
Yet the film is far from being full of computers and technologies. David Fincher movie is not "on Facebook" (in fact this is one of those cases where you should see the film twice: first to see the film on Facebook ", the second time to see the actual movie). It is not the story of a start up after the new economy collapse; it's not the climbing of some young nerds slamming thanks to the knowledge of new media. Relationships, disappointments and betrayals are the elements thickening up the film plot and the filmmaker shows them with the same cynicism applied on Zodiac murders. Fincher favours the interweaving relationships developing around the growth of a community of which too many claim the copyright. The Director chooses to tell the story of a person who feels alone and that Jesse Eisenberg interprets in such a way that no one can empathize with him. The paradox is that the creator of the social network is a socially incapable person, a borderline. Mark Zuckerberg is the incarnation of new capitalism, able to translate the idea of network in social relations. The network effect soon attracts other entrepreneurs, and this explains the success of a site that is not based on advertising. Yet, money and success are only in second place within this whole history...
David Fincher - The Social Network - 2010
"Money or the ability to make it doesn't impress anybody around here", says Mark, Sean Parker doesn't have a pence and his ex-friend Eduardo press charges against him since the new owners have ticked away his name form the Facebook founders list. The Social Network is a contemporary story told with a contemporary, syncopated rhythm between the intervention of a lawyer and flashbacks on lost affections; the story of an asocial who understands how to work better than others on sociability. The Director stayed true to his style, by converting into narration what would otherwise have been yet another success story.

gianni romano
art critic and postmediabooks publisher


*article featured on  Exibart.onpaper n. 70. 

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